Billions of dollars have been poured into marketing for poison. But that marketing wasn't targeted at you. It was targeting your parents.
Then your parents passed those habits on to you.
Now, the marketing of today is targeted at you so you will instill these habits in your kids.
You're being manipulated.
This is how things like "low-fat drinkable yogurt and fruit juice" get introduced to children's daily diets.
Before you read this book, we all need to be willing to admit that for the past several decades... all of society has gotten it wrong!