In Case You Missed It #5 - Simplicity

In Case You Missed It #5 - Simplicity

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Simplicity: How To Stop Failing

Overcomplication Hurts Us:
We talked all about simplicity… the ultimate sophistication…
  • It’s my personal opinion that it is the overcomplicating of nutrition and fitness that got us here… (obesity epidemic!)
  • Poke around the internet for approximately 10 minutes…
  • That should be all it takes before you see an ad for a nutrition plan, pill, potion, fitness trainer, water with magic fairy dust that make you fart perfume… Blah blah blah
  • The health and wellness space is complicated on purpose…
  • Because they WANT YOU to fail… They want you to bounce from plan to plan…
  • With Clovis, my ultimate goal is to help you simplify your life… Period.
Simplicity = Sustained Success.
We talked about how to simplify your health & wellness journey for sustained success…
Mainstream Health & Wellness: The Average woman tries at least 7 different “diet plans” in her lifetime… Some women try many more… Why? … CONFUSION SELLS!
  • The internet is an endless sea of “experts” and “gurus” who claim “their way” is the “only way”…
  • If you Google "fat loss” you’ll get 418 million results…
  • But as you Clovis folks know… the science of fat loss could not be simpler…
  • What does this tell us?
  • "Simple" doesn’t make money…
  • The industry is counting on your plans failing…
  • They want you to fail!
  • So you keep spending money on the next fad… Over and over…
  • Buying products all along the way…
  • They study your behavior and they market to you based on your past behavior…
  • The main principle with all of these programs is to "Overcomplicate!"
  • Make it more difficult than it needs to be…
  • The more confusing, the better, so you feel like you NEED them…
  • You couldn’t possibly succeed without their genius guidance…
Mainstream Fitness Protocols: Have you ever noticed how all the Fitness DVD programs look a lot like a dance instructor teaching choreography? Why do you think that is?
  • So you need the video to get the workout in!!
  • You can’t possibly remember that entire workout from memory…
  • And that’s the whole point… They want to make you an addict…
  • Every day, for 30 days, 60 days, 90 days…
  • You’re hitting the play button, you’re seeing their Logo in your face…
  • Your kids are seeing the logo…
  • Your partner is seeing the logo...
  • It’s the ultimate trick for brand awareness…
  • You’ve been brainwashed for decades that you need a Hip Hop Abs program to get any results…
  • And yet nobody gets sustained results this way!
  • And millions of people keep buying!!
  • It’s insanity…
  • How many people in Clovis thought I was nuts when I said “stop working out"
  • And then you lost 40, 50, 60, 70 pounds!!! Just with simplified nutrition!
  • That’s it, everybody! Simple.
  • Take a long walk each day… For free. Without an instructor.
  • For an average, everyday person, who’s not trying to be an athlete…
  • Minimum Effective Dose:
    • Two 30 minute resistance training workout per week.
    • 2-3 aerobic threshold training sessions per week.
    • That’s it. And you don’t even have to pay me for that advice!
Mainstream Nutrition Protocols: These are usually sold to you using the terms “challenge” or “reset"... This is a lie, right from the start!
  • What do we know about people and dieting?
  • They don’t want to give up their favorite foods!
  • They really, really, don’t…
  • The “challenge” and “reset” words...
  • What are these here for?
  • These keep you in your comfort zone!
  • Because they don't carry "permanence!"
  • They make you feel comfortable because your brain thinks, “this is just temporary! I can do anything for 30 days!”
  • In your head, this is a sweet deal!
  • In the marketers head, this is a sweet deal!
  • Why? Because you’re going to finish your “challenge” and go straight back to your old ways, gain all the weight back, and they say shit like…
  • “Well, I’ll do another Whole 30 challenge in a few months! You know, I’ve got my sister’s wedding coming up in February so I’ll just wait…”
  • Again… This is insanity everybody!
  • It’s crazy people behavior!!!
  • What’s the Minimum Effective Dose for Nutrition? For the average person?
  • It’s easy...
  • Take the Food Pyramid, turn it upside down…
    • If we take the most commonly eaten foods in America… wheat, corn, soy, sugar, dairy, and industrial vegetable oils…
    • and make them the LEAST commonly consumed foods in America.
    • The healthcare epidemic goes away entirely!

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